For Vascas, we made use of Google Display, Facebook and YouTube advertising targeting people in Malta, specific ages and interests.
A challenging process for our in-house photographer/videographer was to capture minute details of jewellery pieces, at the Vascas outlets in Naxxar and Sliema. To obtain the desired results, we used specialised techniques and lighting.
MYC worked on content planning, budgeting and creation of all material required for this campaign. Several concepts were prepared, that evolved into the production of an animated audio-visual with tune and voiceover, multiple social media posts, covers, print ads and animated banner advertising.
Vascas is one of Malta’s most renowned fine Jewellery retailers, and in 2019 MYC assisted the company with the exclusive sale month.