MYC is on the lookout for a Digital Marketing Executive. You’ll be part of a growing team, taking on the delivery of digital marketing across our own- and third-party platforms, including Facebook and Google Ads. The ideal candidate will be able to transform data into insights and use this to suggest changes to clients’ needs.
Duties & Responsibilities
- You will be researching what other brands are doing locally and what brands are doing internationally. Research upon local social influencers would also need to be carried out.
- You will be in charge of the execution of all digital adverts. Facebook and Instagram adverts need to be run through power editor and tested through A/B testing. Reports on each Facebook page need to be generated every month in order to conduct a proper post mortem analysis for the client, whilst optimising where needed, to keep in line with business objectives.
- Experience using ad serving tools such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
- Google Ads – You will be in charge of running google ads and PPC Ads. One of your main goals will be to increase traffic to our clients’ online shops.
- Budgets – You will be in charge of all digital budgets and will make sure that campaigns run within budget.
- Manage both on-page SEO and off-page SEO for MYCs clients.
- Stay up-to-date with the latest trends and changes with SEO and major search engines
Education, qualifications and special training
- Proven experience (1-2 years) as a Digital Marketing Executive or a similar role.
- Experience in SEO, PPC, E-mail marketing, Analytics and keyword tools
Worked-Based Competences
- Creative and passionate about marketing.
- Experience in SEO, PPC, E-mail marketing, Analytics and keyword tools
- Experience with a data-driven SEO analysis and optimization
- Experience in planning and reporting on B2C and B2B digital marketing campaigns, including strategy, implementation, budget management, campaign optimisation and measurement of relevant metrics.
Skills
- You manage stress in a positive manner.
- You understand the importance of keeping up-to-date records.
- You keep all administration under control and on time.
- You are creative and innovative, sociable and outward-looking with a keen sense of teamwork.
- You are able to work well under pressure and are very organised.
- You are able to work on your own initiative, as well as part of a team.
- You are responsible, reliable and trustworthy.