MYC catered for several branding requirements for the Union of Professional Educators. In combination with its website, MYC helped in the development of UPE’s brand identity. This included signage consisting of the logo and contact details and also business cards for its members.
MYC launched a new website for the Union of Professional Educators. The website immediately stands out with the strong image promoting collaboration as one accesses it, featuring a strong call to action so that educators become partners. The website comes with an integrated live chat to promote swift communication so that any queries and questions are clarified immediately. In order to remain constantly updated with the latest news, the website contains a “Latest Articles” section which features prominently on the homepage. Such a section allows one to gather more information about the latest happenings that are relevant for educators, promoting increased time on the website.