Camel Brand, one of the country’s benchmarks when it comes to food processing and importation approached MYC for a significant uplift in digital presence. One of the projects assigned to MYC was the creation of a modern website, which reflects the company’s strengths today and its history as a leading provider within the FMCG industry.
MYC was assigned with developing the branding for Camel Brand, creating an interesting and modern identity. The branding adopted for Camel Brand boasts an eye-catching combination, featuring the white, red and blue colours throughout. The branding created gives Camel Brand a balanced touch, subtly communicating that the organisation successfully adapts to current times, whilst providing delicious products to its many consumers.
Following the development of the new brand, printing of collateral took place. This included the printing of business cards and packaging of products. Through the different printed collateral, the distinct branding created for Camel Brand can be easily distinguished. This is accompanied by the necessary brand consistency, for the various products offered.
Part of the marketing activities undertaken for Camel Brand included social media posts. Such activities play an important role, especially in the food and beverage industry where engagement is key. The social media posts created for Camel Brand contained some of the products offered being enjoyed by consumers.
The website contains stunning visuals covering the various Mediterranean delicacies offered by Camel Brand. Consistent with its logo identity, the website features a carefully executed balance between the Camel Brand red, blue and white colours, giving out a vibrant and energetic feel. The website has integrated within it a live chat functionality, promoting on the fly communication to cater for customer queries.