Art At Home is a household name when it comes to furniture supplies in Malta, thanks to their strong traditional marketing on channels such as TV, Radio and print. In 2020, the company felt the need to also be present on digital media and we were entrusted to handle Social Media marketing, Google Display Advertising and Search Advertising.
One of the projects undertaken for art at home was the development of a video to promote an open weekend. The video created had an emphasis on urgency and engagement, communicating that discounts for several products are to be made available during a selected weekend. The concise video aimed at communicating a clear, yet short message was intended to serve as a call to action for potential customers to benefit from good value at affordable and discounted prices.