Capturing the attention of readers is one of the most important aspects of content marketing. Irrespective of how brilliant your idea, product or service may be, if you cannot communicate in a way that will grasp attention, you would not get your message through.
The minds of readers are quite selective. In this regard, marketers need to be on the ball to come up with valid reasons to gain the attention of their viewers. This is much easier said than done, as there are several obstacles to gaining the attention of readers. These include the competition and subsequent information overload. In this blog article, we shall be discussing some tips and things to keep in mind to make your content more readable.
The first sentence
This is one of the most important elements of your content. Similar to your headline, it should seek to inspire further interest from your readers. To make this work, you will need to understand your audience well, including what they want to hear or their pain points, so you can address these from the offset.
Good narrative goes a long way. To explain a concept or benefit, it might make sense to present this in a form of story. People yearn for experiences and are more likely to be persuaded in this fashion.
When personalising content, the reader is made to feel important. If the viewer perceives the content is relevant to his or her specific needs, their undivided attention is more likely to follow. If you could also manage to appeal to an emotional element or feeling, your content is more likely to be read and shared.
Time is of the essence
One of the most important tips to keep in mind is that you only have a limited time window to capture attention. You only have a few seconds and if you don’t make it count you have lost your readers. If however, you have managed to gather attention, think of ways to keep the momentum going through the entire article, via good headlines and thought provoking material.
Whole chunks of content tend to be perceived as boring. You may have the most exceptionally written article, however without visuals you are less likely to maintain interest. Visuals such as images, animated GIFs and videos can be used to complement your written content and provide flow.
Engagement revolves around two-way communication. Encourage your viewers to post comments and ask questions which would extend the discussion and expand your reach.Want to learn more about attention grabbing content? Get in touch with MYC on firstname.lastname@example.org to learn more.