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Where To Start With Lead Generation

Small Businesses taking the Next Steps FB 3

The generation of leads is likely to be one of the main objectives for most businesses. If the business does not have a well-established value proposition that has been delivering for years, it can be quite difficult to generate quality leads. In the context where such leads are not being generated in sufficient volumes, you get conflicts between sales and marketing departments. This can immediately spiral into business underperformance impacting the bottom line and sustainability. In this article, we shall be discussing some tips to improve lead generation and strike new deals.

Experiment and test

The options for different marketing strategies and channels are endless. Understanding which work for your business when it comes to generating more leads is a matter of testing. It will not take long for one to understand that every marketing channel can be tested and tweaked for high optimisation and better results in the form of leads.

Look out for leakage

Businesses need to keep tabs on the experience that they offer. It may be that marketing efforts are capturing the attention of potential leads, however a platform’s user experience could be lacking. This leads to spillage of leads, resulting in lost opportunities for businesses. In this regard, organisations must identify the pain points and aim to have them eliminated or reasonably addressed.


Partnering up with like-minded organisations can be immensely beneficial. This is especially the case if the services offered complement each other. These partnerships can lead to the mutual exchange of leads, enabling a stronger outcome than if one entity acted on its own. You can also partner up with a couple of influencers who would promote your business through social media. This allows your business to benefit from the exposure of the influencer’s followers.

Reward those who refer your business

There are several ways you can generate more leads. You can opt to start from your existing customer base, rewarding people who would refer others to your business. Such a reward could translate to a discount on the next purchase. Such a strategy is helpful because your existing customers can spread positive word of mouth, and sometimes all they would need is the motivation to do it.

Want to learn more about successful lead generation? Get in touch with us by sending an email on [email protected] to find out more and benefit.

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