Search Engine Optimisation (SEO) is the process and strategy to rank higher in search results. In a nutshell, to feature amongst the top in Google when customers are searching for the services that you offer, you need to invest in SEO. Considering that consumers are typically more inclined to click on organic search results rather than paid ads, a strategy for SEO is a must for most businesses. In this blog article, we shall be discussing some SEO best practices and how these can be implemented. Before we venture any further, it is important to note that SEO is not a short-term strategy, which will yield immediately evident results.
Selection of the right keywords
A critical component surrounding SEO strategy is the selection of keywords. In order to adopt the right keywords and have these feature in your website content, you need to approach this strategically. You may be able to identify a few keywords which potential customers might use, but you will need the data to back these assumptions. You cannot select keywords based on a whim! In this regard, the Keyword Planner can be used to help you identify search volumes and trends, and include in website content accordingly.
Optimise for user experience
One of the key factors for improved SEO is the user experience quality of the website. Google rewards those websites that are easy to navigate through and an integral part of an SEO strategy is a website audit. This includes ensuring that navigation throughout the website is easy, allowing visitors to land on their intended pages with the least amount of clicks possible. Websites should also boast engaging content through visuals and videos to keep visitors engaged. These should also be uploaded in a format size that is compatible with the website as not doing so correctly will lead to extended waiting time, which is a killer. Part of the audit should also focus on the mobile experience of the website.
One particular study indicates that negative reviews can impact your SEO efforts. When businesses are ranked through Google’s algorithm, reputable organisations with good reviews are given more weight. In this regard, it might make sense to entice customers and reward them for positively reviewing the business.
An important component for the Google algorithm is having your business listed online. It is important that in such online listings, details are up to date, with appropriate and accurate information about your business. These may include the services provided by the business, opening hours and more.
Create regular content
Having relevant content uploaded on your website is an intrinsic part of good SEO. Apart from keeping your viewers updated with the latest developments, the business would also be indexing regular content within the search engine.
Having authoritative websites linking into yours will help in your SEO strategy. When referring to authoritative websites, these must not be mistaken with dodgy platforms where you have to pay to have your link published.
Want to learn more about how to improve your SEO strategy? Send us an email on [email protected] to discuss more.