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The importance of building client relationships

There are various reasons as to why it is important to build solid customer relationships. For those companies that have mastered the art of building client relationships, there are many benefits. These would include increased sales and lower customer attrition. In this blog article, we shall be discussing the benefits of businesses investing in long-term client relationships.

Increased sales 1

Increased sales

The most obvious benefit of building strong relationships with your customers is the increased sales. Most businesses lose out on a number of customers annually due to lacklustre relationships. This would lead to a significant cost in trying to acquire new ones. One of the key reasons as to why businesses fail to sustain long-term relationships is because of the deficiency in adequate follow-ups after the sale has been made. Many small businesses with a short-term thinking approach focus mostly on the sale with little regard to long-term relationships. Businesses which do not last long tend to ignore the bigger picture, giving less priority to repeat purchases which are critical for sustainability. Research strongly suggests that selling to an existing customer is more probable than a new one.

Word of mouth 1

Word of mouth

Many businesses owe their success to word of mouth. When customers are satisfied with the product or service, the company would be recommended to others. That is the best form of advertising you can hope for. In this regard, it is important to keep excellent service at the forefront of operations. To gauge customer service levels, it is important to maintain regular communication, seeking continued feedback to improve.

Communication 1


When you build good relationships with your clients, they are more likely to stay in touch. They would be more willing to allow your business to reach out to them through promotional material, which can in turn increase brand awareness and sales.

Insights 1


Maintaining ongoing relationships enables your business to gain valuable insights on consumers, their preferences and overall trends. This will allow you to better equip and position the services or products offered by your business. Think of the time spent in acquiring these insights as a valuable investment to render long-term prosperity.

Employee engagement 1

Employee engagement

Good relationships are positively infectious and if you maintain solid ones with your clients, chances are that the same applies for your employees. This spurs engagement due to the good vibes which are created when clients are treated well. Research does show a positive correlation between good customer experience and employee engagement.

Want to learn more about how you can create effective relationships with your customers? Send an email on [email protected] to kick-start the discussion.

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