Search Engine Optimisation (SEO) is expected to remain of high relevance for marketers. This underscores the importance of businesses remaining up to date with the latest trends. When it comes to SEO, it is important to keep in mind that change is the only constant. New strategies and tactics are constantly emerging, which is why business owners, leaders and marketing specialists need to remain consistently aware of developments. In this blog article, we shall be discussing the themes that will remain relevant for the foreseeable future.
This is one of the core pillars of any solid SEO strategy. Without content marketing, an SEO strategy cannot thrive. With good content through video, visuals and text, users will be engaged with the website, promoting better SEO rankings. A search engine such as Google rewards websites and platforms that distribute content which is relevant for users, promoting better time durations and lower bounce rates.
Gone are the days where a business can buy volumes of links, simply adopting a quantitative approach and expect that to yield good SEO. Whilst quantity does matter, having quality and reputable websites linking to yours is the name of the game. Although we expect backlinks to continue being an important SEO component, quality will be even more relevant.
Video content is here to stay and gathers the most engagement when compared to static visuals and text. Users are becoming less inclined to reading large chunks of text due to reducing attention spans and engagement with static visuals has also dropped. Through video content, marketers have taken things to the next level and can capture audience attention better and make the message easier to digest. It is very clear to see that integrating video as part of an SEO strategy will bring about good results.
As time goes by, more users are adopting mobile phones to interact with content. In order to promote good SEO, the different items within your website or platform must be easily accessible and navigated through via mobile. Having a website that is not mobile-friendly will lose SEO points. This requires constant monitoring and testing, reviewing that each item published on the website looks good across desktops, tablets and mobile phones.
SEO will remain an important component of the marketing mix. To learn more about how you can future-proof your SEO strategy, speak to MYC by sending an email on info@myc_administrator