As a business owner, you will understand that brand reputation is one of the most valuable assets. Although it is intangible, business owners, executives and employees would do well to protect it. It takes years to build a solid brand reputation, and only a few mishaps to undo all the work done. In a nutshell, brand reputation is how a business is perceived in the eyes of the public.
Successful reputation management must cater for the online aspect as whatever is written in such forums will always be accessible unless deleted. It entails engaging with the public in the right way, contesting and deleting false information and tackling bad reviews and comments in an effective manner, yielding to win-win outcomes. In an age where customers have easy access to social media, anything a business does can easily find itself online and portrayed in a negative context.
In this blog article, we shall be discussing some tips on how brands can protect their reputation.
Take care of your employees and partners
A number of brands slip up when managing their employees and partners. One source where brand reputation can suffer from is through disgruntlement of employees and partners, such as suppliers. Employees who feel that they have not been treated well may speak negatively about the company with others and can also post about their experience online. Suppliers may also complain and tarnish the reputation of a business, following a negative experience. In this regard, it is important to conduct business honestly, promoting transparency and integrity throughout all layers of the organisation. Businesses should also promote a culture that respects employee well-being and one that allows for continued feedback.
Monitor your brand’s presence digitally
When tasks and deadlines are tight, it is quite easy to overlook monitoring the brand across online channels. A simple Google search can reveal a number of issues that your business would need to address. Searching the brand name across online channels is important, as this is precisely the activity undertaken by customers and prospects if they want to explore whether they should use your service.
Focus on good PR
Apart from monitoring any online issues that might arise surrounding your business, a proactive stance needs to be adopted. In this regard, it would be ideal to prepare content to share with the media. To promote the reputation of a company, it would be good to focus on the corporate social responsibility activities undertaken by the business. An example of good PR would be to promote activities spearheaded by the business that safeguard the well-being of the environment.
Keep user experience in mind
A business with a solid reputation needs to deliver a good first impression. This can be done by investing in one of the most important online channels, the website. In today’s fiercely competitive online environment, a website needs to be designed with user experience best practices in mind. A poorly designed website is likely to hinder the perception of viewers surrounding the brand.Want to learn more about how to protect your brand reputation? Speak to us by sending an email on [email protected]