Email marketing is one of the most popular and frequently utilised channels of promotion today. The first time that this type of promotion was used dates back to 1978, which led to thirteen million Dollars’ worth of sales. Even though it may appear less attractive than the wide range of social media channels available today, it is still a highly effective way to build an audience and get results. It is commonly used as a relationship and profit building strategy. It provides businesses with the opportunities to increase brand awareness, promote content and generate leads. In this blog article, we shall be discussing some tips to help you spearhead email marketing initiatives that deliver.
An email marketing campaign that is effective, targets the right audience. Selecting appropriate segments that will find your products and content relevant is essential for engagement, including open rates and conversions. Having a good idea of the audience enables you to tailor the content accordingly and effectively.
Measurable and realistic goals
Like other marketing initiatives, in order to determine effectiveness, you will need to set goals. It is important that you set realistic and measurable goals, based on previous experiences and industry benchmarks. These goals will enable you to take informed decisions both during the campaign stage and also in the future.
One of the objectives for most businesses revolves around expanding their audience base. The more people that are interested in your products and email newsletters, the better your reach. To increase the amount of people who opt in to receive your content, you may include an action button on your website homepage, or else a social media campaign aimed at expanding your subscribers.
Email marketing templates
Good branding should extend to your email marketing templates. If you are sending email marketing mailshots regularly, it makes sense to ensure that you have a template saved which will allow for consistent branding throughout. Having inconsistent branding can confuse your readers, making them think it is a mailshot sent by another company.
A properly designed email marketing campaign sticks to a well thought out schedule. During this stage of planning, you will need to decide on the frequency of communicating with your audience, together with the relevant themes to keep them interested. Balance is key here. A business should do its utmost to ensure that its subscriber base does not forget all about it, but must not be intrusive as this will lead to unwelcome numbers of people who unsubscribe.Want to learn more about email marketing that delivers? Speak to MYC by sending an email on [email protected]